Monday, February 22, 2016

An analysis of Ross Enamait's Blog



RossTraining.com is one of the top blogs that deals with resistance strength training. The blog is written by Ross Enamait and he primarily talks about strength building and high performance conditioning. Enamait’s blog had 31,169 unique visitors in January of 2016, and thus it is very successful. His posts are aimed at experienced lifters, and he encourages his readers to post comments and questions which he personally answers. However, most of his reader’s comments are located in his forums. In fact, his largest topic and forum deals with strength and conditioning and it has over 290,000 posts/comments. One of his top blog posts is called “The Lack of Time Excuse”, and it deals with the fact that there is always time in the day to do a workout. He goes on to say that not having enough time is not a valid excuse for missing workouts. His readers seem to like posts such as these that address their real world issues in regards to muscle building. He also only writes about topics that he has experience with, and he stays away from topics that are overly complicated. His readers seem to appreciate the fact that he only writes and discusses subjects that he knows intimately. His readers also seem to appreciate the conversational tone that his writing takes.
              The design of Enamait’s blog looks professional and he includes images that are visually appealing and relevant to his posts. He also offers many different ways of connecting and sharing his blog. There is a newsletter signup that is a pop-up when you first come to his site, and he also includes a signup near the bottom of his front-page. Enamait also uses a variety of social networking sites to connect with his users. He uses Facebook, Twitter, Instagram, YouTube, and Google to promote his blog and connect with his readers.To read more posts by Ross Enamait, please visit his blog at: RossTraining.com

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